Sunday 10 June 2012

The Sartorialist

Scott Schuman, aka The Sartorialist, is the perfect example of the rise of street photography and the growing power of the blogosphere. On Monday evening he won the CFDA media award along with his girlfriend, and fellow photographer and blogger, Garance Doré. This week luxury fashion house Loewe released a video directed by and featuring Scott, in which we see the man himself at work. It shows him cycling through city streets picking his subjects- real people who he feels he portrays with a heightened reality. His discussion of how the immediate aspect of his work allows him to capture his subject's vulnerability brings to mind a quote from author Susan Sontag: “to take a photograph is to participate in another person's mortality, vulnerability, mutability. precisely by slicing out this moment and freezing it, all photographs testify to time's relentless melt." I think that it is the element of honesty that makes street photography appealing to the viewer, knowing that this exists, and in the context of street style, that it is achievable yet at the same time more admirable the the constructed beauty of those photographs we see in magazines. Take a look below for a couple of shots from The Sartorialist this week as well as the video from Loewe. To see more of his work, check out his blog here.




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