I have always been fascinated by the processes behind creativity, the thinking behind an idea, the makings of a masterpiece. Being taken behind the scenes gives us a sense of privilege and the satisfaction it brings is that of being let in on a little secret. Today Samsung released its latest ad campaign, featuring the designer we're all watching this fashion week, Alexander Wang. The boy who brought street wear to the catwalk will be showing his Autumn/Winter collection in New York tomorrow, before presenting his much-anticipated debut collection for Balenciaga on the morning of February 28th.
Despite this video being pure advertising, it's quite thrilling to see the inside of Wang's beautiful concrete atelier, listen in on words exchanged with stylist Alastair McKimm and sneak a peak at what looks like an exciting venue for his upcoming show. Samsung surely knows how to pick em, and this video will have people on the very edge of their seats for tomorrow's show, which might just give us a hint of what to expect from his collection at Balenciaga.
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