Monday 7 January 2013

Raf Simons Spring/Summer 2013 Campaign


The Christmas and New Year period offers an at first welcome respite from the fast-paced world of fashion, but it's never long before those with a few screws loose crave a return to its wild waters. Today sees the start of London Collections: Men, before the menswear brigade travels on to the fashion weeks of Milan and Paris. January, too, is the time for the new campaigns of Spring 2013 and so far the stand-out video comes from the minimalist master, Raf Simons. Once again teaming up with the amazing Pierre Debusschere, the film artfully combines noise and silence, stillness and movement. Dazed & Confused's Robbie Spencer styled the campaign, with all looks in tune with Simon's clever take on simplicity, with colour and lighting used to dramatic, graphic effect. 

For a better quality version of the video, check it out on Vimeo.

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