After Kid Cudi's foray into rock influences last year with Dot da Genius for their WZRD collaborative album, his original fans, me included, have been desperately awaiting his return to rap. The beginning of 2013 will see the release of the two-disk Indicud, an album he has compared to Dre's The Chronic 2001. With plenty of Ratatat productions promised, it sounds like a return to form for the outsiders' favourite rapper.
Just What I Am is the first single from the album and sees Mescudi once again team up with King Chip, formerly know as Chip tha Ripper. During the WZRD phase, Cudi declared he was giving up smoking weed, which was a big focus in his lyrics before. But this single is proof Cudi's back on the stoner game. I'm usually not a fan of stoner music but Cudi's descriptions of being high have always been related to his identity as an outsider, escaping from his problems, and this concept has resonated with a wide fan base, not just with those with the same habit.
"Thinking bout all my old friends who weren't my friends all along,
Hm, when it rains it pours, whiskey bottles on the sinks and floors,
Everyday to find sane's a chore, amidst a dream with no exit door."
His self-directed video dropped a few days ago and it see's him taking King Chip on a trippy ride and partying with fans that Cudi himself asked to get involved. Just What I Am has the classic Cudi combination of self-diagnosis and examination with talk of partying and ballin' that his fans love. Most importantly, it no doubt leaves us even more desperate for him to unveil Indicud in full.
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